Vetnio Redesign
Web Design
Redesigned the landing page for Vetnio -an AI-powered assistant that automatically generates medical notes from conversations between veterinarians and pet owners. Focused on improving clarity, trust, and conversion through updated visuals, messaging, and layout.
Client:
Personal Project
Role:
UI Designer
Year:
2025
Challenge
The main challenge was that the original Vetnio landing page lacked clear hierarchy and didn’t effectively communicate its value. It was too text-heavy, with a tone that felt overly technical and lacked emotional connection. The CTA was weak and unconvincing, and there was little social proof to build trust. Key concerns for veterinarians like security, compliance, and software integration were not highlighted well. The redesign needed to balance Vetnio’s high-tech capabilities with a warm, approachable feel suited for a healthcare audience.
Objective
The objective was to redesign Vetnio’s landing page to improve clarity, trust, and user engagement. The goal was to clearly communicate what Vetnio does, highlight its benefits for veterinary professionals, and drive demo signups. The redesign aimed to create a more visually structured and emotionally compelling experience, build credibility through testimonials and security assurances, and present Vetnio as both innovative and approachable.
Results
The redesigned landing page led to a clearer understanding of Vetnio’s value, improved user trust through better visual hierarchy and messaging, and strengthened credibility with added testimonials and security highlights. The new layout improved CTA visibility and user flow. It also positioned Vetnio as a modern, reliable AI tool tailored to the needs of clinics.
